About Measurely

At Measurely we build tools that help people quantify the real returns of making business social.

We work in the real world where business goals and ROI are tied to moving the needle further and expanding into new territory. Social Media and Content strategy are sometimes big and scary concepts. We at Measurely pride ourselves in making our product quick and simple to integrate and use in your workflow.

We've developed our philosophy that measurement and data are the starting and end point to understanding your content and campaign. Measurely connects your content and the content you produce directly to your audience for measurement. We provide the story behind the numbers and expose your highest performing content and audience influencers.

Over the last year we've added email updates and discovery reports to better focus your strategy. We've also added detailed content reports to enable you to drill down.

The Measurely team


Josh Merchant

Founder & CTO

Josh is the driving force and visionary behind the intelligence technology being developed to fuel the suite of real-world applications under the Lymbix umbrella, such as Measure.ly; a content analytics engine that identifies community influencers and brand advocates based on your outbound marketing efforts. Originally from Toronto, Josh made the decision to relocate to New Brunswick in 2009 to concentrate his full efforts on Lymbix. Currently he divides his time between New Brunswick, San Francisco, and Toronto.

Prior to Lymbix, he led a Ruby on Rails practice building customized software applications for other businesses. Josh holds a degree in Computer/Electrical Engineering from the University of New Brunswick.


Craig Rennick


Craig has an advertising and media background combined with entrepreneurial experience in technology startups. Serving as VP Sales at FloNetwork he closed the critical first wins that included C|Net and Continental Airlines. He grew revenue to $30 million in 3 years and built a passionate and high performing team across North America. After selling FloNetwork to DoubleClick he co-founded Fortiva, where he ran professional services and sales. Fortiva was successfully sold to Proofpoint (NASDAQ:PFPT).

An early believer in interactive and consumer driven marketing, Craig believes marketers have only scratched the surface of understanding and tapping into the marketing potential that social media presents.


Peter Clark


Peter Clark, GrowthWorks Atlantic’s VP Investments, has over 18 years of experience in private company investing, corporate development, transaction execution and business planning with public and private companies in Canada and the United States.

Prior to joining GrowthWorks in 2006, Peter served as VP Finance and Corporate Development with Barrett Xplore, Inc., Canada’s leading wireless broadband Internet service provider, and VP Corporate Development with TeleTech Holdings, Inc., a NASDAQ listed provider of outsourced customer management services.

He is a director of Smart Skin Technologies Inc., Introhive Inc., Lymbix Inc., Enovex Technology Ltd, and Spinzo Corp. Peter holds a Bachelor of Arts (Economics) degree from Dartmouth College in New Hampshire.


Ross Newton

UX Architect

Ross has a background in information science with a focus on user interaction and user satisfaction. Ross has a passion for providing simple, easy to understand information and information visualizations. And through copious amounts of coffee, has transformed his love of providing users digital information (a la online research databases) into caring how the bits and pixels of a web product enhance workflows and bring joy to people that use it. He has honed strategic communication skills while teaching in South Korea, and worked in the data trenches of thebay.com.

Ross holds a Masters of Library and Information Science from the University of Toronto and BA in Literature from the University of Western Ontario.


Ron Mashate

Business Analyst

Ron is a strategically minded content strategist and business development professional. He has an interest in the intersection of technology, media and culture and has written on the topic in Social Media Today and the Huffington Post. Ron has experience working on the agency side developing and executing social strategies for various Fortune 500 brands in the consumer electronics, lifestyle and consumer packaged goods space.

He has a BA in Legal Studies and a Post Graduate Certificate in Corporate Communications and Public Relations. At Measurely Ron helps clients leverage the social insights that drive real business value.


Ben Forcier

Strategic Advisor

Ben began his career at BCE Inc. in treasury management, which then led him to roles in business development and venture investment at Bell Canada and BCE Capital (VC). More recently, he was Vice-President of Investment of Innovacorp, a seed and early-stage venture capital fund and start-up incubator. At Innovacorp, Ben secured co-investors participating in rounds of financing that totalled over $35 million, put in place a successful EIR program and expanded Innovacorp’s scope by implementing a strategic fund investment strategy.

In addition to his duties at Espresso Capital, Ben is an advisor to a number of technology companies in Atlantic Canada and is on the board of Nova Scotia-based Medusa Medical Technologies.

We do quantitative, our parent does qualitative

Lymbix is all about getting real emotional data. Go beyond positive and negative, get the real tone behind what's being said. Available in eight emotional levels with their corresponding intensity.

Check out Lymbix