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author Ron Mashate, 2014-06-10 18:22:54 | Comments

Sometimes monopolies look like they’re going to last forever. Until they don’t. They get disrupted by new technologies, and their business models don’t adapt quickly enough to a new and often punishing ecosystem. This is what has been happening to the newspapers industry over the last 10 years, as the internet has disintermediated its monopoly […]

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author Ron Mashate, 2014-05-08 17:59:47 | Comments

At Measurely we spend a lot of time trying to understand our industry and the competitive landscape. Like any company, it’s important to have a good sense of the major trends and players that are driving new business practices. For us, we’ve been keeping on top of how marketers, agencies, brands and publishers are evolving […]

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author Ron Mashate, 2014-03-26 20:58:49 | Comments

Traditional publishers have begun to understand how important new metrics are to savvy brands. Reporting audience reach at the end of a campaign requires providing deeper insight around content and engagement. While uniques show breadth, they describe very little about an audience. Even click-through rates and impressions, the standard campaign metrics, are no longer enough. […]

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author Ron Mashate, 2014-03-17 15:21:02 | Comments

As the unbundling of traditional news brands continues to accelerate, publishers are seeking new revenue in a number of different ways, most recently and prominently sponsorships and native advertising. But that might not be enough to survive. Editorial credibility and an established readership still draw brands to traditional publishers, along with the  need to connect with influential […]

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author Ron Mashate, 2013-12-12 18:54:00 | Comments

In a post yesterday on the Newswhip blog, some pretty astonishing data was revealed on the most viral publishers in November. Upworthy, an emerging digital publisher of uplifting viral content, racked up 75,000  total Facebook interactions (Shares, Likes, Recommends) per post in the month of November, 12 times higher than Buzzfeed’s 6,000 Facebook interaction per post, according […]

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author Ron Mashate, 2013-12-06 20:13:58 | Comments

 In November BuzzFeed received over 130 million unique visitors, attracting more visits to its site in one month than in its first four years. As the 16th most visited site in the US, BuzzFeed is just a shade behind Pinterest, Microsoft and Yelp, but ahead of Wikipedia and LinkedIn. A major source of BuzzFeed’s traffic is […]

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author Ron Mashate, 2013-11-28 13:57:27 | Comments

At Measurely, we’re always searching for the key data point that are shaping social, technology and culture. These are the numbers that caught our attention this week. A recent report by GP Bullhound on social media illustrated just how incredible the scale of content production has become. Each minute, 243,000 photos are uploaded to Facebook, 100 hours […]

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author Ron Mashate, 2013-11-26 22:44:13 | Comments

Facebook needs publishers’ content as much as publishers are eager for the earned media lift that Facebook provides for their advertising initiatives. But for brands and advertisers in the middle, finding the right audience and marketing spend mix is becoming ever more challenging.

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author Ron Mashate, 2013-11-19 21:28:44 | Comments

As 2013 comes to a close, thought leaders in the industry have started offering valuable  analysis on the current state of content marketing and what to expect in 2014. In a piece posted on the KISSmetrics blog, Sherice Jacob cited a study from the Content Marketing Institute that found that 73 percent of B2B content marketers are producing more content than […]

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author Ron Mashate, 2013-11-12 21:40:23 | Comments

In September Google announced a major update to its search algorithm. According to Search Engine Land, the updated search algorithm called Hummingbird is made up of over 200 major “ingredients”, PageRank being only one of many. Hummingbird is the first significant update to Google search since 2001, and the company’s search chief Amit Singhal described […]

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