Optimized Content Drives Conversions

By Ron Mashate on May 22 2013

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When developing an effective content strategy, understanding how top content and influencers drive conversions is priority number one.

Strategy: How to Demonstrate Return on Investment for Social Media Marketing

By Ross Newton on May 8 2013

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The business world has moved out of the boardroom and onto the web, making social media marketing critical to effective strategy. But how can you determine whether your bottom line actually benefits from your social media marketing?

Wisdom on Building Online Communities From the Big Brains

By Josh Merchant on Apr 2 2013

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There is solid wisdom in this eBook. We hope our clients and friends will find it helpful in understanding how to build their own communities and helpful to our client’s clients to understand where they are being guided in this exciting new world.

Use Real Business Goals to Measure Influencer Value

By Bob Huggard on Mar 28 2013

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Forget who has the most friends on Facebook or the most followers on Twitter, Influencer value is all about who gets your online conversions rolling. Finding people that drive conversions is the best way to uncover and target the groups or communities...

Just who the heck are we?

By Josh Merchant on Jan 30 2013

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We think that our approach – our business mantra – makes us unique. After all there are a lot of tools that mine the enormous pile of social data in ways that don’t necessarily show how your activities in the social space are either making – or losing – money.