Measurely Helps Publishers Sell Branded Campaigns Smarter

A set of cloud based measurement, reporting and intelligence tools built for publisher’s sales and account teams.

Measurely Dashboard

With Measurely information at your fingertips, account reps are ready to lead strategic conversations with clients.

Our real-time dashboard gives you:

  • Time spent on each page, % of page read, social shares, conversions, reach, demographics, geography, traffic sources
  • A summary of performance across all devices and the capability to drill down by desktop, mobile and tablet
  • Performance indexed against goals you set
  • Performance indexed against the average for the industry you select
  • Referring sources (Facebook, Twitter, G+ etc.)
  • Database of people identified over time and appended ongoing with attributes and level of engagement
  • Content performance ranking
  • Geography heat map with drill-down capabilities
  • Insights: including key words and sentiment analysis

Benchmark21™

Measurely is the only platform that let’s you compare your campaign’s performance against 21 industry standard performance levels. After a campaign starts clients can see how they’re trending and how they rank against average conversion rates. Benchmark21™ provides performance levels that we’ve compiled, over time, based on aggregate campaign data.

With Benchmark21™ you can see how your campaign is performing for page views, time spent, % of page read and conversions relative to average performance across the following 21 industries:

Media/Advertising Health Care Gaming
Financial Services Insurance Education
Automotive Alcohol Retail
Energy Pharmaceuticals Shipping
Technology Consumer Electronics Food/Beverage
Entertainment Telecom Travel
CPG Government/PSA’s Restaurants/QSR’s

Database of People

We build a database of people for each of your advertisers across multiple campaigns.

Over time your clients will build a database of people – stored in a partitioned environment and only available through the publisher. This database can be exported and then filtered and segmented by up to 15 attributes including: first name, last name, Twitter handle, email, location, age, gender, income, interests, web visits (recency, frequency), purchase intent, social profiles, networks, friends and audience. The value of this data increases over time and can be used for targeted influencer and advocate marketing.

Measurely Report Engine

Tired of spending time preparing post campaign reports? Interested in empowering account teams through your own white-labeled UI? Avoid the bottlenecks and frustrations associated with presenting the right data to your clients through Measurely’s cloud-based platform.

Save time and easily build robust reports for every piece of content for mobile, desktop and tablet. Determine if your advertiser is reaching their target audience and achieving KPI’s.

Measurely Reports gives you the ability to:

  • Create report filters for specific time frames
  • Build reports based on Measurely Dashboard data
  • Save reports or export to Excel
  • Pre-schedule reports and set email alerts
  • Archive reports for future reference

Measurely White Label

We give you the option of branding your user-interface and report engine. Separate yourselves from the pack and demonstrate your capabilities to your clients and prospects through your own branded UI.

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