Publishers of content are driving higher engagement through content optimization. The increasing cost and competition for these premium content and advertising programs means you need to track and show results. It's all about knowing which content worked and what influencers drove people to your integrated components and ad units.
Measurely for Publishers gives you access to our complete suite of tools for your sales and analytics team. This includes:
Marketers are expected to spend $2.29 billion on sponsored content, including native ads, this year, a 20.5% increase over 2013, according to eMarketer. By 2017, the tactic is forecast to hit $3.2 billion.